As trumpeted at arcticrow, a group of four explorers will be "raising awareness about the Arctic Ocean by undertaking the first, non-stop, unsupported row across the Arctic Ocean." Sounds pretty intrepid, doesn't it? Well, it turns out that it's not nearly as intrepid as they make it out to be. As outlined at Watts Up With That, the journey will hug the coast and cross a tiny corner of the Arctic Ocean and that it "looks like the crossing will take a couple of hours."
It does look as though their minor stunt will fool the gullible press: LA Times, Business Week, NY Times. It would take about five minutes of research on Google to figure it out. I suppose it was one of those stories that is too good to check.